Alter Ego Italy Pure Diamond Lift Nioxin New VitalCurl™+ Balancing Rinse Conditioner

New VitalCurl™+ Balancing Rinse Conditioner creates the perfect balance of lightweight hydration for optimal curl health and frizz control

regrowth applications

predictable results

but it also helps to tame frizz

Style memory

Alter Ego Italy Pure Diamond Lift Nioxin New VitalCurl™+ Balancing Rinse ConditionerPure Diamond Lift is a permanent coloring cream with a powerful lightening effect that lifts up to 5 tones. It makes the hair fiber more hydrated, suppler and shinier. It balances and tones the coloring pigments. It helps protect the color from yellowing and guarantees maximum hair protection during the lifting process.